I thought this was interesting… on average, an @ethnosproject tweet gets 4-5 retweets and a few favorites. That is the norm for tweets about resources, calls for papers, projects of interest, etc. Yesterday, I posted this tweet about the Inuit word for Internet:

And then, at least in terms of @ethnosproject standards, a lot of folks started retweeting. Something about this particular tweet seems to have struck a chord. You can see how it stacks up against the average tweet below… in less than 24 hours it has reached over 28,000 people.

retweet-large

Granted, we don’t have the social media muscle of Kanye West or Ashton Kutcher, but relatively speaking, that’s quite a jump in numbers. The average reach of the first 19 tweets listed above is right around 10,000 people (almost a perfect bell shape with 5,000 on the low end and 15,000 on the high). So, by nearly tripling the average twitter recipients, the ikiaqqivik tweet wins the post of the year award.