This study voices serious concern about the sustainable development of Malay digital local cultural content. Digital local content is crucial in learning local cultural subjects in Asia countries, such as Malay culture. However, there is a serious lack of digital local content for mobile learning purposes in Malaysia. One of the challenges is the influx of overseas digital content ‘Mat Salleh’ from Western countries, such as the USA, and UK, particularly in accessing mobile phones content. This research concerns the sustainability of local content via the study of local culture. This research methodology is largely qualitative. The focus group discussions and interviews were conducted with students and academics at local universities. The findings were derived through thematic analysis. The results are the themes generated, which elucidate the challenges for this study.